Masters of the Dome Masters

In this multi-page blog post, I’m going to address some of the issues behind our policy of shipping only ready-to-play fulldome movies to our customers, and not dome masters.

As show producers, we pour our hearts and souls into creating the best-looking and best-sounding shows we can create. Our writers hone our scripts, our artists render visuals to illustrate those scripts, and our musicians shape compositions to embellish our soundtracks. The show is an audiovisual assemblage of artistry, ideas and emotions, made from the talents of a few, for the ultimate enjoyment of many.

An audiovisual assemblage of artistry, ideas and emotions…
We spend hours, days, weeks, months, years gestating our baby. Eventually, all the rewrites, the test renders and rerenders, the rough mixes, the dailies get worked through. We’ve got the visuals looking gorgeous, just the way we want them. We’ve got the audio sounding marvelous, synced up the way we want it. A polished piece is ready to premiere (or escape, at least). Congratulations are in order; we’re the proud parents of… a dome show!

Here at Loch Ness Productions, we’ve been putting ourselves through this creation process for more than thirty years, gaining experience as we go.

Once the creative part of the production has ended, we have our “master” set of images and soundtrack.  Out of the many is distilled the one.  Now comes the more mundane — different but still important — task: shaping that master set into the movies we ship out to customers.

Out with the Old, In with the New

In the olden days of LNP classic planetarium show packages, our work was shipped more like a kit than a turnkey show presentation (though we took pains not to call it a kit).  We would have to assemble and collate boxes of 35mm slides, dub soundtrack tapes in a plethora of formats, and print script and production notes along with directions for the customer about how to put it all together.  The end result that got presented to audiences was almost never as good as we had planned.  Our efforts at taking the productions to the nth degree were often compromised, either by the customer’s theater configuration, a lack of some projector or another, or the user’s abilities to program an automation system (if there even was one).  Unfortunately, in no way could we be assured audiences would see what we intended. There simply was no practical method of quality control.

With fulldome, we’ve happily progressed beyond those old ways.

Oh, we still work with the same billions of pieces of the show as always — the script/soundtrack, and visuals.  But instead of rendering the visuals to film as panoramas, all-skies, and single-shot frames, our visuals are now rendered out as a sequence of image frames.  Instead of rendering the audio mixes to tape, we render out WAV files.  We still end up with a “master” set of images and soundtrack.

dome masterThose image frames are commonly called “dome masters”.  We merge the dome masters with the audio, and render out movie files. Those ready-to-play movies are the finished end-product; they’re what we ship.  They’re what we want audiences to see and hear.

We’ve already done all the work that used to be required of the classic planetarium operator. Fulldome allows us an efficient method of distributing our baby, and the end-user an expeditious method of displaying it.  We didn’t have that back in the photographic film days of yore.

We can now be assured that the audience has a decent chance of seeing and hearing the show as we meant for it to be, because we’re able to ship those ready-to-play movies to our customers.  We can run them through our quality-control checks before we send them out.  We no longer have to ship the customer pieces and parts, then spin our prayer wheels and hope for the best.

We try to make it as simple as possible for the customers, to minimize the possibility of something going wrong when they install the show on their playback systems.

But…


Page 1 – Masters of the Dome Masters
Page 2 – But…
Page 3 – The Reasons for Not Shipping Frames
Page 4 – It’s the hardware
Page 5 – A Sense of Entitlement
Page 6 – Don’t panic!

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New fulldome software available: VLCWarper

VLCWarper: Warp-on-the-fly movie player for Windows (and Mac)

VLCWarperFinally, fulldome theaters with spherical mirror systems are no longer limited to running movies on the Mac platform!

Fisheye movies for spherical mirror systems need to be distorted or warped, so the projected result on the dome looks correct. Paul Bourke’s Mac OS-X movie-player application WarpPlayer could do the warping “on the fly”, but for years, there was no Windows solution. PC users had to go through the laborious process of “pre-warping” their movie content, feeding frame sequences into IMGWarper for Windows, then making new movies from warped frames — a time-consuming and error-prone multi-step effort.

Huzzah! Paul has now incorporated warping capability into Videolan.org’s popular, open source cross-platform media player VLC. So we now have warp-on-the-fly movie players for Windows and Macs both!

Head to the Loch Ness Productions Web site at warp speed — for VLCWarper!

http://www.lochnessproductions.com/software/vlcwarper/vlw.html

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Fulldome Show Pricing – In Depth

Updated 8 November 2021

Overview

cash registerIn this multi-page blog post, I address some of the issues involved with the all-important subject of pricing for fulldome show licenses.

It’s the very essence of our business, and we live and breathe this stuff every day. Tackling a subject like this can be sensitive, but I think it’s worthwhile, for both customers and potential customers, to learn as much they can about the subject.

Here at Loch Ness Productions, we wear two hats in this business. We are show producers ourselves, and we are also distributors — not only of our own shows, but those from other producers too. We provide our shows and licenses directly to the end-user customer, as do most other producers.

Until we came along, most shows were distributed through hardware vendors; today, many still are. But with them, sometimes a higher priority gets placed on things other than show distribution — like selling projector systems (understandably, since larger profit margins may exist there). What can then happen is shows and hardware get bundled together, without clearly calling out the individual prices for each item. The customer is kept unaware of how much shows actually cost. A show may not necessarily get promoted on its own value and merits; instead, it gets used as a sales tool, to make a hardware bid look more appealing.

Well, unlike our “competition”, we don’t sell hardware or equipment. We can’t use shows as bargaining chips to sweeten the deals for new installations. We have nowhere to hide additional markups or profit margins. All we have to sell is the movie license.

That’s what we’re all about — providing great content to our customers.
And that’s what we’re all about — providing great content to our customers; not only the shows we’ve created ourselves, but those from the best producers from around the world as well. We try to do things differently, a little better than our competition, and in these posts, I’ll point out some of those ways. I think our methods are more consumer-friendly.

I do want to categorically state that we’re NOT interested in trying to thwart the efforts of hardware vendors, or undercut them with prices. After all, they are often our customers too. Many resell our own shows with their systems. I always tell them the more systems they sell, the happier I am. I want them all to be successful. At Loch Ness Productions, we work hard to play fair with everyone — vendor and consumer alike.

Not every distributor can — or wants to — offer every show that’s available. Some shows in our catalog are unique or exclusive to us, but there are others we’ve decided not to carry. And some shows are so popular, they’re offered by “everybody else” too.

Through our efforts in offering some of the best fulldome shows out there, we hope our methods of providing service to customers will continue to meet with success for both them and us.

On to pricing.

On Page 2, we’ll look at who produces fulldome shows, and how producers pay for their productions.

That will lead into Page 3: how — and how much — they (and we) charge for licenses. For many years in the biz, there have been various assumptions made about the marketplace for shows — and I’ve found the logic behind those assumptions ranges from questionable at best, to downright flawed.

Then on Page 4, I’ll counter Page 3’s squishy pricing models with our preferred method, and how I think it’s better, simpler, and fairer to the customer, producer, and the industry as a whole.

On Page 5, I’ll fill you in on how some producers, even while agreeing our method might be better, still insist we use the same old illogical models. Even more baffling, some want to keep us from publishing their prices, hiding them from the customer. You may find some of the arguments they’ve presented to us over the years to be… nettling to say the least.

Finally, I’ll talk on Page 6 about license terms and their varying lengths, how they came to be, and whether or not they’re even logical.

Read on…


Page 1 – Overview
Page 2 – Who produces fulldome movies
Page 3 – What to charge, and squishy pricing models
Page 4 – Our firm T-shirt size pricing model
Page 5 – Publishing prices and objections
Page 6 – Varying license terms

Posted in Fulldome, Fulldome shows, show pricing | Tagged | 4 Comments